Vinod Sachdev

Website Design and Development

Designing of Website Layout & Developing the approved layout of website design and landing pages for internet/web publication (ecommerce websites, lead based websites, landing pages for marketing campaigns) to deliver information tailored to an intended audience and purpose.

Digital Marketing Management

Ecommerce SEO, Google Ads, Bing Ads, Email Marketing, Social Media Ads & Conversion Rate Optimization

Client Coordination with International Clients over the phone and/or emails to understand their requirements for Digital Marketing.

Creating Digital Marketing Management Proposal for Merchant(s) after understanding their requirements of Digital Marketing Campaigns

Providing Website Audit Report to clients before starting any Paid Ads Campaigns for their websites keeping in mind SEM and Conversion Rate Optimization Techniques.

Pre-Analyzing Accounts & providing recommendations and implementing best practices for Paid Ads Campaigns on Google Adwords & Bing Platform.

Provide in-depth guidance to all SMB(s) and High spending clients before starting any campaign.

Google Analytics Account Setup, Goal Setup, Conversion Code Setup

Creating Account Structures for PAID Ads - Google Adwords & Bing Ads Campaign

Managing PAID ADS Campaigns (Google Adwords & Bing Ads) targeted U.S and UAE, India & Other Regions across the globe (B2B and B2C clients).

Creating & Monitoring Search Ads, Display Ads, Shopping Ads Campaigns on Google Ads & Bing Ads Platform - Competitive Analysis - Budget Spending - A/B Testing Optimization, Negative Keywords Tracking etc.

Creating Banner Ad Creatives for Display Ads & Affiliate Marketing Campaigns.

Coordinating with Google Ads & Bing Ads Company – Coordinating with Google / Bing Ads Team if needed.

Google Merchant Center Account Set up

Email Marketing – Creating Email Templates, Campaign Execution & Management using Mail Chimp.

Facebook & Insta Paid Ads - setting up Facebook & Insta paid ads and managing paid ads on Facebook Ads Platform for ecommerce websites/lead based websites.

Bid Optimizations for Search Ads, Shopping Ads, Display Ads & Remarketing Ads on Google Ads & Bing Ads

On page SEO – Performing On Page SEO Task

Conversion Rate Optimization – To identify weakness in current website that is resulting in poor conversions. Once the weaknesses are identified, to offer suggestions and guidance to client(s) to give a facelift to the website for improving conversions.

Project Management & Client Co-Ordination

Client Co-ordination Local & International Clients over the phone and/or emails for their requirements for Website Design / Development, Landing Pages, requirements as per SEO / SEM / CRO Guidelines

Documenting Scope of work for Website Design & Development after in-depth discussing with the Programmers and giving quotation to clients against the scope of work for static website, landing pages and ecommerce websites and answer any queries to clients about the project.

Successful execution of website design and development projects – (informative and e-Commerce websites), Landing Pages, e-mailers.

Estimating the number of days’ website design and development project will take to complete.

Breaking down the project into phases for successful completion of projects - e.g., Phase 1, Phase 2, Phase 3, etc.

Quality Checks and Testing of website design and development and landing page design and development during development phases as well as after making the website or landing pages live on Live Server.

Bachelor of Commerce

Pass Out Year 2004

H.S.C (Higher Secondary Certificate)

Pass Out Year 2000